World War Z

Film editing and motion graphics for a 30 second spot broken down into a 20/10 and a 15/5/10.

Client: EMG
Role: Motion Graphics / Film Editing / Creative Direction

EMG/Paramount Pictures/Philips USA

Launch project

World War Z: An Oral History of the Zombie War (2006) is an apocalyptic horror novel by Max Brooks. The novel is a collection of individual accountsnarrated by an agent of the United Nations Postwar Commission, following the devastating global conflict against the zombie plague. Other passages record a decade-long desperate struggle, as experienced by people of various nationalities. The personal accounts also describe the resulting social, political, religious, and environmental changes.

In June 2006, Paramount Studios secured the film rights for World War Z for Brad Pitt‘s production company, Plan B Entertainment, to produce. The screenplay was written by J. Michael Straczynski, with Marc Forster directing and Pitt starring as the main character, UN employee Gerry Lane. Despite being the draft that got the film green-lit, Straczynski’s script was tossed aside, so that production, which was to begin at the start of 2009, was delayed while the script was completely re-written by Matthew Michael Carnahan to set the film in the present, leaving behind much of the book’s premise to make it more of an action film. In a 2012 interview, Brooks claimed the film now had nothing in common with the novel other than the title. Filming commenced mid-2011, and the film was released in June 2013.

For the release of the Blu-ray by Paramount we were hired to create a shortened trailer along with a 30 second spot for pricing partners along various platforms.


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