Max Factor is a popular line of cosmetics company from Procter & Gamble. It was founded in 1909 as Max Factor & Company, by Max Factor (orig. Maksymilian Faktorowicz, 1877–1938), a Polish-Jewish cosmetician from Zduńska Wola, Congress Poland. In its early days, it specialized in movie make-up. Until its 1973 sale for US$500 million, Max Factor & Company was owned by several generations of the family, becoming an international company during that time. Procter & Gamble purchased it in 1991, and it remains a popular brand.