G.I. Joe: Retaliation

Film editing and motion graphics for a 30 second spot broken down into a 20/10 and a 15/5/10.

Client: EGM
Role: Film Editing / Motion Graphics / Creative Direction

EMG/Paramount/MGM

G.I. Joe: Retaliation is a 2013 American military science fiction action film directed by Jon M. Chu, based on Hasbro‘s G.I. Joe toy, comic and media franchises. It was written by Zombieland writers Rhett Reese and Paul Wernick, and serves as both a sequel to 2009’s G.I. Joe: The Rise of Cobra, and as a soft reboot of the franchise.  G.I. Joe: Retaliation features an ensemble cast, with Channing Tatum, Arnold Vosloo, Ray Park, Jonathan Pryce andByung-hun Lee reprising their roles from the first film. Dwayne Johnson, Adrianne Palicki, D. J. Cotrona, and Bruce Willis as General Joseph Colton round out the principal cast.

In the film, the Joes are framed as traitors by Zartan, who is still impersonating the President of the United States, and Cobra Commander now has all the world leaders under Cobra’s control, with their advanced warheads aimed at innocent populaces around the world. Outnumbered and out gunned, the Joes form a plan with the original G.I. Joe Joseph Colton, to overthrow the Cobra Commander and his allies Zartan, Storm Shadow and Firefly.

Originally slated for release in June 2012, the film was delayed in order to convert the movie to 3D and boost interest in international markets. It was released in North America on March 28, 2013, and received generally negative reviews, but was a box office success, grossing over $375 million worldwide.


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